Over 150 companies reveal the growing Swedish Martech landscape in 2019 avaus.com/news/over-150-… by @avaus — joining the #MarTech Olympics, where we already have landscapes from Canada, China, Finland, Germany, and the UK.
And we've got the new "global" landscape coming this Thu! pic.twitter.com/JxlM0RngoE
Asymptotically:
Every company is becoming a software company.
Every professional is becoming a software creator.
They may not recognize it — which makes it even more fascinating — but it's the clear outcome of digitization and an explosion of "citizen developer" tools. #MarTechpic.twitter.com/tUgfz1hJXg
There's a huge difference between:
(A) martech = tools
(B) martech = tools & skills
Metaphor: (A) is a hammer. (B) is carpentry.
Saying "martech is marketing" for (A) is a stretch.
Saying "martech is marketing" for (B) is not.
chiefmartec.com/2019/07/martec…#MarTechpic.twitter.com/l8xfhi5zpP